Job Description

Impala Car Rental is inviting applications from suitably qualified, energetic and highly creative individuals for a 2-Year Graduate Traineeship Programme in Digital Marketing. Graduate Traineeship Programme
The Graduate Traineeship Programme is designed to provide practical exposure, mentorship, professional development and hands-on experience in digital marketing, branding, content creation, online sales and customer engagement.

Duties and Responsibilities

• Create engaging digital content including graphics, posters, flyers, reels and videos.
• Manage and grow the company’s social media platforms.
• Develop and execute digital marketing campaigns that drive traffic and conversions.
• Assist in managing paid advertising campaigns on Google, Facebook, Instagram and LinkedIn.
• Create and optimize content for websites, blogs and email marketing campaigns.
• Monitor campaign performance and prepare analytics reports.
• Conduct competitor analysis and market research.
• Support online lead generation and customer acquisition initiatives.
• Develop innovative digital marketing ideas and campaigns.

Qualifications and Experience

• Degree in Marketing, Digital Marketing, Media Studies, Communications, Business Management or a related field.
• Relevant postgraduate qualification will be an added advantage.
• Minimum of one (1) year relevant experience in digital marketing, social media management, content creation or online sales.
• Demonstrated ability to convert online leads into customers.
• Knowledge of SEO, Google ads, Google Analytics, social media management, AI tools and digital advertising platforms.
• Proficiency in graphic design and video editing applications.
• Applicants must be 30 years of age or below

How to Apply

Interested candidates should submit their application letter, detailed CV and copies of qualifications to [email protected]. Please use “Graduate Trainee Digital Marketing” as the subject line of your application.